Why Use This Calculator?
To evaluate the effectiveness of your Account Executives and the quality of pipeline generated.
Formulas
\(\text{Conversion Rate} = (\text{Deals Closed} / \text{Demos Held}) \times 100\)
Comparison Table
| Segment | Good Rate | Excellent Rate | |—|—|—| | SMB | 25% | 35%+ | | Enterprise | 15% | 25%+ |
Step-by-Step Guide
- Enter the number of demos held in a period.
- Enter the number of deals closed from those demos.
- Review the Conversion Rate and Revenue.
FAQs
What is a good demo-to-close rate?
Typically 20% to 30% for B2B SaaS.
How to improve this rate?
Better qualification before the demo, and improved demo execution.
Does this include no-shows?
No, you should only count demos that were actually held.
Why measure this specific metric?
It’s the most critical conversion point for Account Executives.
Should discovery calls be counted?
If your process combines discovery and demo, yes. Otherwise, track separately.
How does deal size affect this?
Larger deals typically have lower demo-to-close rates due to complexity.