SaaS & Subscription Business Calculators

Design, test, and evaluate pricing models—compare per-seat vs. usage-based pricing, freemium conversion, price increase impact, annual discounts, feature gating, and enterprise tiers.

Calculate the core health metrics of your subscription business—CAC, LTV, LTV:CAC ratios, CAC payback period in months, gross margin, Rule of 40, magic number, and ARPU/ARPA.

Track and project recurring revenue—MRR, ARR, Net Revenue Retention (NRR), Gross Revenue Retention (GRR), expansion MRR, Quick Ratio, deferred revenue, and revenue run rates.

Measure and minimize customer and revenue loss—customer churn %, revenue churn %, cohort retention curves, churn cost projections, voluntary vs. involuntary churn, and win-back rates.

Optimize sales performance—sales funnel conversion rates, lead-to-customer %, win rates, average deal size (ACV), pipeline coverage ratios, MQL-to-SQL conversion, and quota attainment.

Navigate fundraising, dilution, and cap tables—SaaS valuation multiples, cash runway months, net burn rate, SAFE note conversion, equity vesting, pre/post-money valuation, and liquidation preferences.

Measure marketing ROI and campaign efficiency—Return on Ad Spend (ROAS), Cost Per Lead (CPL), email marketing ROI, content marketing value, trial-to-paid conversion, and landing page conversion rates.

Plan headcount, operational spend, and internal efficiency—fully-loaded employee costs, revenue per employee, support ticket costs, engineering feature costs, tool stack spend, and contractor vs full-time costs.